Industry Challenges

The days of explosive new market growth and mass adoption are long over in the smartphone/carrier marketplace. The new top strategic priorities are base protection and incremental wins from competitors. In this battle, detailed share win/loss data are key, but the problems in obtaining this data are that:
  • Port tables reveal only the carrier’s own brand metrics
  • Carrier brands lack visibility into metrics of other operators
  • Credit card and survey panels are too small and too expensive

Industry Challenges

The days of explosive new market growth and mass adoption are long over in the smartphone/carrier marketplace. The new top strategic priorities are base protection and incremental wins from competitors. In this battle, detailed share win/loss data are key, but the problems in obtaining this data are that:

  • Port tables reveal only the carrier’s own brand metrics
  • Carrier brands lack visibility into metrics of other operators
  • Credit card and survey panels are too small and too expensive

ThinkCX Solution

ThinkCX’s wireless switching solution provides wireless operators with detailed subscriber flow metrics as subscribers switch from one carrier to another. The subscription-based service exposes subscriber movements to and from all carrier brands across entire markets.
  • Extends switching line of sight well beyond brands’ own internal port tables
  • Switching reports include net win/loss and win share analysis
  • Data refresh options include weekly or daily

ThinkCX Solution

ThinkCX’s wireless switching solution provides wireless operators with detailed subscriber flow metrics as subscribers switch from one carrier to another. The subscription-based service exposes subscriber movements to and from all carrier brands across entire markets.

  • Extends switching line of sight well beyond brands’ own internal port tables
  • Switching reports include net win/loss and win share analysis
  • Data refresh options include weekly or daily

Case Study

ThinkCX supports a wireless operator’s strategic planning by providing month-over-month subscriber flow insights.

This client offers both wireline and wireless services, and have been dominant in their footprint. They currently track broadband market share, but also want to be able to quantify carrier subscriber flows in their markets.

The client’s use of internal porting data was limited to their own subscribers, and did not provide a whole-market view. There was also a need to find a solution that would converge both wireless and wireline bundling insights.

ThinkCX began a collaborative project with the client to build a customized subscriber flow solution, leveraging ThinkCX’s raw data and proprietary methods, and the client’s real-world needs and preferences.

Case Study

ThinkCX supports a wireless operator’s strategic planning by providing month-over-month subscriber flow insights.

This client offers both wireline and wireless services, and have been dominant in their footprint. They currently track broadband market share, but also want to be able to quantify carrier subscriber flows in their markets.

The client’s use of internal porting data was limited to their own subscribers, and did not provide a whole-market view. There was also a need to find a solution that would converge both wireless and wireline bundling insights.

ThinkCX began a collaborative project with the client to build a customized subscriber flow solution, leveraging ThinkCX’s raw data and proprietary methods, and the client’s real-world needs and preferences.

Learn More About Wireless Switching

Learn More About Wireless Switching