Telecom Consumer Conversion Analytics

Track how users move across devices and networks.

ThinkCX Detects Smartphone and Carrier Switching

If your business requires a deep, real-time understanding of telecom subscriber conversion, then you know how tough it is to obtain accurate conversion insights that expose consumer movements across the entire market.

ThinkCX offers advanced analytic solutions for automated, massive-scale detection of consumer switching events in the smartphone OEM and wireless carrier marketplace in North America.

Our patent-pending Machine-Learning platform locates and confirms millions of device and carrier switching events every year. These conversion events provide the fuel for our analytical models.

The digital marketing teams of leading North American telecom companies use these models to retain their existing customers, acquire new customers, and optimize their digital marketing campaigns.


We Answer Marketers’ Tough Questions

“What was the previous phone of a recent smartphone purchaser?”

We report old and new device for all switching events. Plug this info into your analytics platform and take your market intelligence to the next level.

“How can I optimize my ROAS on display ads with offline conversions?”

We provide actual conversion results across all channels, so you’ll be able to truly optimize your campaigns and ad spend.

“Which users on my website bought a phone from my competitor?”

We report all purchase outcomes for tracked visitors, including those who purchase online, offline and from your competition.

6 Billion

Daily Data Points Analyzed

250 Million

Devices Tracked

Use Cases

Companies that operate in and around the telecommunications industry know from experience that the utility of a dataset is far more critical than its sheer size. ThinkCX’s focus is on data reduction – we distill the big data down to the relevant conversion insights that you need to obtain a clear picture of consumer conversion events and patterns. Then you’ll find yourself in a much better position to organize targeted marketing campaigns, gain a competitive advantage, or forecast the performance of a stock in your portfolio.


Telecom Marketing Solutions

•  Website Personalization
•  Digital Marketing Optimization
•  Display Ad Optimization
•  Best Next Offer Modeling
•  BI/CI Data Platform Enrichment

Smartphone OEM Solutions

•  Display Ad Optimization
•  Website Personalization
•  Best Next Offer Modeling
•  BI/CI Data Platform Enrichment
•  Surveys to Smartphone Switchers

Analyst Community Solutions

•  Source Data for Journalists
•  Source Data for Analysts
•  Source Data for Consultants
•  Alternative Data Service
•  Quantitative Model Enrichment

Individualized, but Anonymous

Every detected churn case is logged as an individual anonymous event, enabling you to analyze, aggregate or import into your data-driven models without any data privacy concerns.

Big Data, Big Benefits

Companies that operate in and around the telecommunications industry know from experience that the utility of a dataset is far more critical than its sheer size. ThinkCX’s focus is on data reduction – we distill the big data down to the relevant conversion insights that you need to obtain a clear picture of consumer conversion events and patterns. Then you’ll find yourself in a much better position to organize targeted marketing campaigns, gain a competitive advantage, or forecast the performance of a stock in your portfolio.


Complete Market View

In addition to the churn activity of your own customers, ThinkCX also provides similar insights about your competitors’ subscribers.

External Data

We use commercially available external data as our only inputs, and require no integration with your CRM or customer data.

Simple Deployment

Our customer retention and acquisition solutions can be deployed in minutes, with no heavy lifting required from you or your teams.

Convenient Access

Our carrier and device insights can be delivered via a custom dashboard or integrated into your Adobe Marketing Cloud solutions or DCM.

Raw Data Delivery Options

If you prefer to receive raw consumer switching data for integration into your own analytics platform, we can use a variety of formats, such as CSV, Tab Delimited, Excel or JSON. Files can be delivered via SFTP, direct to your S3 or Azure bucket, or by REST API, at a data frequency to meet your requirements.

About ThinkCX

Our Goal

Buried among the billions of digital signals that your customers and prospects produce daily are many subtle clues as to their next move as consumers. Our business goal is to find as many of those signals as possible and decode them for proactive outreach.

Our Mission

Our tech platform enables service providers to predict the behaviours of their prospects and existing customer base. Our mission is to become an indispensable partner that delivers both retention and acquisition benefits with a substantial ROI for our clients.

Our Technology

The patent-pending ThinkCX Predictive Intelligence Engine sits at the core of our solutions. It combines leading-edge data processing and machine learning methods into a highly sophisticated predictive analytics tool.


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