Industry Challenges

Handset OEMs and their component suppliers face difficulties in obtaining timely activation reports for their devices. Sales transactions occur between consumers and carriers (and other retailers) and so OEMs are forced to wait for and rely on sales reports from channel partners.
  • Includes cross-sell metrics for wireless + wireline
  • Data refreshed on a weekly cadence
  • Contracted price is a fraction of market incumbent’s

Industry Challenges

Handset OEMs and their component suppliers face difficulties in obtaining timely activation reports for their devices. Sales transactions occur between consumers and carriers (and other retailers) and so OEMs are forced to wait for and rely on sales reports from channel partners.
  • Includes cross-sell metrics for wireless + wireline
  • Data refreshed on a weekly cadence
  • Contracted price is a fraction of market incumbent’s

ThinkCX Solution

ThinkCX’s proprietary device identification platform searches the internet each day, automatically detecting new smartphones that are coming online for the first time. No user data or any type of communication with users is required.
  • Programmatically separates new handsets from previously seen devices
  • Identifies new handsets by brand, model, and variant
  • Rolls up into weekly activations reports for OEMs and component suppliers

ThinkCX Solution

ThinkCX’s proprietary device identification platform searches the internet each day, automatically detecting new smartphones that are coming online for the first time. No user data or any type of communication with users is required.
  • Programmatically separates new handsets from previously seen devices
  • Identifies new handsets by brand, model, and variant
  • Rolls up into weekly activations reports for OEMs and component suppliers

Case Study

A market research firm with a focus on global smartphone markets is partnered with ThinkCX, blending our competency in detecting “in-the-wild” device activations with their own proprietary market research processes.

The end clients of this unique hybrid solution are handset OEMs and component suppliers such as screen and chipset manufacturers. Activation reports are highly representative and available sooner than conventional sales data.

Our market research partner’s methods are proven and successful, but rely heavily on groups of trained and skilled researches manually combing through a variety of public and purchased data sources.

Working closely with our partner, ThinkCX built a customized solution that automatically detects and reports new smartphone activations for select country markets.

Case Study

A market research firm with a focus on global smartphone markets is partnered with ThinkCX, blending our competency in detecting “in-the-wild” device activations with their own proprietary market research processes.

The end clients of this unique hybrid solution are handset OEMs and component suppliers such as screen and chipset manufacturers. Activation reports are highly representative and available sooner than conventional sales data.

Our market research partner’s methods are proven and successful, but rely heavily on groups of trained and skilled researches manually combing through a variety of public and purchased data sources.

Working closely with our partner, ThinkCX built a customized solution that automatically detects and reports new smartphone activations for select country markets.

Learn More About Handset Activations

Learn More About Handset Activations