Industry Challenges

Growing your customer base in the broadband market is incredibly challenging due to market saturation and strong competition. Executing in these conditions requires near flawless execution, which is only possible without access to timely, accurate and comprehensive market data. However, the problems are:
  • Publicly available data is delayed and rolled up to the national level.
  • Performance insights into regional providers are simply not available.
  • Survey panels are much too small resulting in significant bias and lack of granularity.

Industry Challenges

Growing your customer base in the broadband market is incredibly challenging due to market saturation and strong competition. Executing in these conditions requires near flawless execution, which is only possible without access to timely, accurate and comprehensive market data. However, the problems are:
  • Publicly available data is delayed and rolled up to the national level.
  • Performance insights into regional providers are simply not available.
  • Survey panels are much too small resulting in significant bias and lack of granularity.

ThinkCX Solution

ThinkCX’s proprietary market intelligence platform provides granular insights into the market share performance of all broadband providers, from the largest public companies to the smallest regional players.

  • Granular market share data available at the zip code level.
  • Valuable insights such as performance by housing type and city size.
  • Historical data included for tracking longitudinal performance and trend analysis.

ThinkCX Solution

ThinkCX’s proprietary market intelligence platform provides granular insights into the market share performance of all broadband providers, from the largest public companies to the smallest regional players.

  • Granular market share data available at the zip code level.
  • Valuable insights such as performance by housing type and city size.
  • Historical data included for tracking longitudinal performance and trend analysis.

Case Study

ThinkCX was approached by a broadband provider that was struggling to get a consistent and reliable view of their market growth dynamics.

This ISP is one of the top four broadband service providers in the country, with a service footprint that extends over many regions, and with different groups of competitors in each region.

Their marketing intelligence group’s attempts to first use stitched-together external sources, and then to build their own solution using independent data both failed to deliver useable results.

ThinkCX provides the client with granular market share data at the zip code level, enabling them to track their own performance relative to the market, and the performance of their competitors, both large and small.

Case Study

ThinkCX was approached by a broadband provider that was struggling to get a consistent and reliable view of their market growth dynamics.

This ISP is one of the top four broadband service providers in the country, with a service footprint that extends over many regions, and with different groups of competitors in each region.

Their marketing intelligence group’s attempts to first use stitched-together external sources, and then to build their own solution using independent data both failed to deliver useable results.

ThinkCX provides the client with granular market share data at the zip code level, enabling them to track their own performance relative to the market, and the performance of their competitors, both large and small.

Learn More About ISP Market Share

Learn More About ISP Market Share